Transforming Communications –

Studies in Cross-Media Research

How We Use The Media

Strategies, Modes and Styles

by Benjamin Krämer and Felix Frey

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

The authors of this volume

Dr. Benjamin Krämer

Dr. Felix Frey

University of Bremen
ZeMKI, Centre for Media, Communication and Information Research
Linzer Str. 4 | D-28359 Bremen, Germany
Phone: +49-421-218-67601
Fax: +49-421-218-98 67601

Hans-Bredow-Institute for Media Research

Rothenbaumchaussee 36  | D-20148 Hamburg, Germany
Phone: +49-40-450217-0
Fax: +49-40-450217-77

Palgrave Macmillan
4 Crinan St | London N1 9XW, United Kingdom
Phone: +44-20-78334000
Fax: +44-20-78334832